Rwandan Guides Share Nyungwe’s Beauty with Guests

Nyungwe National Park is nestled in the southwest corner of Rwanda, a nation roughly the size of the state of Maryland. Nyungwe is several hours south of Volcanoes National Park (VNP) of “Gorillas in the Mist” fame. VNP brings people from all over the world to northern Rwanda, but some manage to also find thisContinue reading “Rwandan Guides Share Nyungwe’s Beauty with Guests”

Beware the Memorized Spiel

I once attended a guided tour of a large, expensive visitor center for a major religious group in the United States. Elders of the church met people at the door of the center to offer a free, guided tour. I joined a tour and our group obediently followed the guide as he delivered what wasContinue reading “Beware the Memorized Spiel”

A Motivation by Any Other Name

I have questions about visitors, clients and customers. Who are they? What do they want to do? What do they enjoy? What kinds of experiences appeal to them? Is it enough to know their age group or their family status? Many planners have spent many decades developing visitor experiences with market segmentation approaches that areContinue reading “A Motivation by Any Other Name”

Collaborate, Leverage, Partner and Package

When I lived and worked in Pueblo, Colorado, as a nature center director I had the opportunity to participate in a community collaborative planning group that really produced for all of us. I have written about it before in blogs and in our book, Put the HEART Back In Your Community. Too often collaboration isContinue reading “Collaborate, Leverage, Partner and Package”