July 2014

FameLab Revisited

We just took part in another FameLab competition in Troy, New York, at Rensselaer Polytechnic (RPI) Institute sponsored by NASA’s Astrobiology program in collaboration with the British Council. Lisa Brochu is one of three judges along with Cheryl Zook of National Geographic and Planet Science researcher, Dr. Alex Lockwood from Caltech. After the morning roundContinue reading “FameLab Revisited”

Light Up People’s Brains with Music

When I was in the third grade, Lloyd Higgerson, the music teacher, came to our class and introduced the opportunity to be in the band. I wanted to play trumpet and my parents bought the instrument and encouraged me to practice. And practice. And practice some more. It was lots more pressure than IContinue reading “Light Up People’s Brains with Music”

13 Reasons to Take Our 2015 Tanzania Ecotour

Join us for this exciting opportunity from January 22nd to February 1st in Tanzania. Download the itinerary and TANZANIA REGISTRATION If you want to see lions, leopards, cheetah, elephants, cape buffalo, black rhinos, hippos, monkeys and diverse kinds of birds in their natural savannah habitats, you cannot do better than visiting the national parks andContinue reading “13 Reasons to Take Our 2015 Tanzania Ecotour”

The Interpretive Farm, Oz Style

We were recently driving south from Melbourne to Phillip Island in Australia to watch the amazing emergence of 16,000 little penguins from the ocean at dusk. Along the highway we spotted a series of signs much like the old Burma Shave signs in the U.S., which were sequences of messages that pique your interest.Continue reading “The Interpretive Farm, Oz Style”

5 Ways to Turn T-shirts into Memorabilia with a Message

I love owning, wearing and buying t-shirts. They are comfortable, usually inexpensive, and serve as a palette for art and messaging. I can think of five good reasons to use them at interpretive sites and in social marketing campaigns as a way to promote your mission and message. Brand Recognition – At its simplest,Continue reading “5 Ways to Turn T-shirts into Memorabilia with a Message”