Branding a Region – Kona Coffee Cultural Festival

The coffee tree (Coffea arabica) was brought to Kona in 1828, now flourishing on more than 800 farms on the rich volcanic soils of Mauna Loa and Hualalai on the Big Island of Hawaii. It is one of the most expensive coffees in the world due to its rich flavor, very limited growing area andContinue reading “Branding a Region – Kona Coffee Cultural Festival”

Seven Reasons to Fly Your Banner High

I try to photograph interpretive media wherever we travel to serve as an idea file. In recent years I’ve seen some really creative uses of banners at varied sites, but especially at zoos and aquariums.   Banners are usually long strips of fabric or weatherproof vinyl with a verbal or visual message. As interpretive mediaContinue reading “Seven Reasons to Fly Your Banner High”

5 Ways to Turn T-shirts into Memorabilia with a Message

I love owning, wearing and buying t-shirts. They are comfortable, usually inexpensive, and serve as a palette for art and messaging. I can think of five good reasons to use them at interpretive sites and in social marketing campaigns as a way to promote your mission and message.   Brand Recognition – At its simplest,Continue reading “5 Ways to Turn T-shirts into Memorabilia with a Message”