One of our favorite quotes comes from one of our favorite people, Dr. Jane Goodall, who said: Everything you do makes a difference. Only you can decide what kind of difference you want to make. We were impressed when we first met artist Calley O’Neill because one of the first things she saidContinue reading “Everything We Do Matters!”
Category Archives: Media
Cook’s Journey
Each morning I go out for a 2.5 mile jog in our neighborhood on the Big Island of Hawaii. In one stretch of the run I am looking down at Kealakekua Bay and the white obelisk erected to commemorate the location where famed explorer Captain James Cook was killed at age 50 on February 14,Continue reading “Cook’s Journey”
Six Good Reasons to Stop Displaying Taxidermy Animals
I recently visited a major natural history museum in a U.S. city and again wondered at the tradition of displaying dead animals as so-called “live mounts.” I say “so-called” because the animals do not look alive. They just look dead, and are often displayed in unnatural poses or scenes. I will not judge the wisdomContinue reading “Six Good Reasons to Stop Displaying Taxidermy Animals”
Mass Media Ethics in Films and Videos
http://tedxtalks.ted.com/video/Confessions-of-a-Wildlife-Filmm Early in my career I delivered snake programs with live snakes for people to touch or see at a state park. Each year my live snake show at the Illinois State Fair would draw four or five daily audiences of hundreds. I was trying to provide an alternate narrative to the misinformation about snakesContinue reading “Mass Media Ethics in Films and Videos”
The Power of Real People
Using photos of real people on signs and exhibits is an especially powerful method of telling the stories of communities. Here are some examples we have seen around the world that were interesting choices connecting visitors to real people in the region. The Warm Springs, Wasco and Paiute people of Oregon share their stories in the Warm SpringsContinue reading “The Power of Real People”
Your Message Could Be Many Places
Signs, exhibits, videos and TVs are the most common media selected for interpretive messages at natural and cultural heritage sites and in communities. There are some variations on these approaches that will convey a message powerfully and creatively. Here are a few to think about: Visiting natural and cultural heritage sites and communities will become moreContinue reading “Your Message Could Be Many Places”
We’re Nuts about Hamakua Nut Factory’s Tour
We have driven by the sign pointing up the hill in Kawaihae, Hawaii, many times. Hamakua Nut Factory Tour is just one block off of the main highway from Kailua-Kona to Hawi on the Big Island of Hawaii. Having a guest with us, we were looking for a macadamia nut factory tour and the timeContinue reading “We’re Nuts about Hamakua Nut Factory’s Tour”
What’s in a battery?
It is an exciting time in the energy innovations business. And I am wishing I had paid more attention in high school during physics class. It was my worst subject. I just did not know how to relate it to the real world. After a lifetime of applied physics lessons, I am actually learning howContinue reading “What’s in a battery?”
Thematic Events
Last weekend we attended the 11th Annual Grow Hawaiian Festival at the Amy B.H. Greenwell Ethnobotanical Garden in Captain Cook. It was a celebration of Hawaiian culture and traditional foods. Almost everything at the event supported the theme. They made a point of focusing on the original 27 “canoe plants” known to have come withContinue reading “Thematic Events”
10 Guidelines for a Useful Brochure
We once asked a state park office how often they have to fill their brochure rack. The enthusiastic clerk explained, “It’s great, virtually never. No one takes them.” Here are ten guidelines to keep your brochures where they belong, in the hands of your guests, instead of in the rack or on the ground.Continue reading “10 Guidelines for a Useful Brochure”
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