signs

The Power of Real People

Using photos of real people on signs and exhibits is an especially powerful method of telling the stories of communities. Here are some examples we have seen around the world that were interesting choices connecting visitors to real people in the region. The Warm Springs, Wasco and Paiute people of Oregon share their stories in the Warm SpringsContinue reading “The Power of Real People”

Location, Location, Location

It’s a cute aphorism about the three most important attributes of real estate. It may be true, but think about how it relates to SIGNS for a minute. They can be well-written, well-illustrated, and have a strong message and still be useless. Just put them in the wrong place, too high, too low, between theContinue reading “Location, Location, Location”