The Markets Game – A Mixer, Icebreaker and More

If you are training, putting on a conference or bringing people together who do not know each other for a meeting, the markets game can be a good start. It brings people together to chat about who they are (demographics), where they are from (geographics), and what they enjoy and care about (psychographics). I firstContinue reading “The Markets Game – A Mixer, Icebreaker and More”

10 Guidelines for a Useful Brochure

  We once asked a state park office how often they have to fill their brochure rack. The enthusiastic clerk explained, “It’s great, virtually never. No one takes them.” Here are ten guidelines to keep your brochures where they belong, in the hands of your guests, instead of in the rack or on the ground.Continue reading “10 Guidelines for a Useful Brochure”