Inspiring Art in the Parks

  We took a drive yesterday from our home in Fort Collins, Colorado, to Rocky Mountain National Park to enjoy the scenery. It was perfect timing to enjoy the fall color in the mountains from 8,000 to 10,000 feet elevation, a beautiful sunny day with mild temperatures. Blue, our Australian Cattle Dog, came along toContinue reading “Inspiring Art in the Parks”

4 Ways to Improve Your Call to Action

    Provoking further thought or action is an idea we often make reference to in the business of conservation, interpretation and social marketing. How many times have you seen this phrase on a website, brochure, or exhibit: You Can Help – Here’s How! We want people to do their part and make a differenceContinue reading “4 Ways to Improve Your Call to Action”

Paintbrushes Ready – Seven Reasons to Make a Mural

    Like banners, murals are another medium that offer some unique values in communities or natural and cultural heritage sites. We see them used effectively in some places, used poorly in others and often not used when they might be a great option. Here are some good reasons to consider them in your setting.Continue reading “Paintbrushes Ready – Seven Reasons to Make a Mural”

Seven Reasons to Fly Your Banner High

I try to photograph interpretive media wherever we travel to serve as an idea file. In recent years I’ve seen some really creative uses of banners at varied sites, but especially at zoos and aquariums.   Banners are usually long strips of fabric or weatherproof vinyl with a verbal or visual message. As interpretive mediaContinue reading “Seven Reasons to Fly Your Banner High”

Museum Activism with Current Exhibits on Current Events

I recently listened to an interesting crowdsourcing story by Pat Mack on Colorado Public Radio about Denver’s History Colorado Center. The story detailed an exhibit project that lets homeless people connect with the broader community. The artifacts in the exhibit consist of handmade signs collected by Assistant Curator James Patterson from homeless individuals in downtownContinue reading “Museum Activism with Current Exhibits on Current Events”

Light Up People’s Brains with Music

  When I was in the third grade, Lloyd Higgerson, the music teacher, came to our class and introduced the opportunity to be in the band. I wanted to play trumpet and my parents bought the instrument and encouraged me to practice. And practice. And practice some more. It was lots more pressure than IContinue reading “Light Up People’s Brains with Music”

The Interpretive Farm, Oz Style

  We were recently driving south from Melbourne to Phillip Island in Australia to watch the amazing emergence of 16,000 little penguins from the ocean at dusk. Along the highway we spotted a series of signs much like the old Burma Shave signs in the U.S., which were sequences of messages that pique your interest.Continue reading “The Interpretive Farm, Oz Style”

5 Ways to Turn T-shirts into Memorabilia with a Message

I love owning, wearing and buying t-shirts. They are comfortable, usually inexpensive, and serve as a palette for art and messaging. I can think of five good reasons to use them at interpretive sites and in social marketing campaigns as a way to promote your mission and message.   Brand Recognition – At its simplest,Continue reading “5 Ways to Turn T-shirts into Memorabilia with a Message”

Matching Mission and Message Zooperbly

We recently enjoyed training twenty-eight interpretive professionals from Victoria, New South Wales, and Tasmania in a day-long interpretive planning workshop at the Melbourne Zoo. Zoo personnel kindly invited us to explore the Melbourne Zoo and Healesville Sanctuary, two of the three Victoria Zoos, in our remaining days in the Melbourne area and we took themContinue reading “Matching Mission and Message Zooperbly”

Crowdfunding – No Silver Bullet

If you manage a program, I’m guessing one of the things constantly on your to-do list is raising funds for a variety of projects. It’s a great fantasy to imagine there’s some new simple system, a silver bullet that will eliminate the hard work traditionally associated with fundraising. The ease of Internet access in theContinue reading “Crowdfunding – No Silver Bullet”