Branding a Region – Kona Coffee Cultural Festival

The coffee tree (Coffea arabica) was brought to Kona in 1828, now flourishing on more than 800 farms on the rich volcanic soils of Mauna Loa and Hualalai on the Big Island of Hawaii. It is one of the most expensive coffees in the world due to its rich flavor, very limited growing area andContinue reading “Branding a Region – Kona Coffee Cultural Festival”

Build It and They May Not Come

Who doesn’t enjoy the passionate pursuit of a romantic dream? Kevin Costner’s successful movie, Field of Dreams, fed a new generation of dreamers in 1989 when it came out.   Many organizations plan their future facilities with the “Build it and they will come” idea in mind, but just because a facility works well inContinue reading “Build It and They May Not Come”

Ecological Restoration – a Story Worth Telling

  We live next to the Cache la Poudre River in Fort Collins, Colorado. It meanders out of the Rocky Mountains toward the Platte River, which eventually joins the Missouri River and travels onward into the Mississippi basin at St. Louis. More than a century of agriculture and community development have led to numerous waterContinue reading “Ecological Restoration – a Story Worth Telling”

Compensation Matters

We get paid in sunsets! That’s always been the insider joke for people who work in parks, forests, nature centers, marine sanctuaries and other outdoor settings. It’s another way of saying, Don’t expect to get rich here. You will start low and slowly move up, some day making a good living wage or salary ifContinue reading “Compensation Matters”

Five Things to Think About Before Outsourcing

Placing segments of your business with a contractor can help you take advantage of specialized skill sets needed for a short period of time or intermittent services. Business entrepreneurs rely on outsourcing as they start new businesses. But many businesses choose to outsource without consideration of the potential side effects of doing so. To makeContinue reading “Five Things to Think About Before Outsourcing”

Loving It to Life – A Nature Center is Born

    Kahalu‘u Beach Park is one of those unique places where the resource surprises visitors, charms them and brings them back. I have been visiting this shallow bay on the traditional sacred grounds of the ali‘i (Hawaiian royalty) for 27 years. It’s four miles south of Kailua-Kona and walking distance from where we usually stayContinue reading “Loving It to Life – A Nature Center is Born”

4 Ways to Improve Your Call to Action

    Provoking further thought or action is an idea we often make reference to in the business of conservation, interpretation and social marketing. How many times have you seen this phrase on a website, brochure, or exhibit: You Can Help – Here’s How! We want people to do their part and make a differenceContinue reading “4 Ways to Improve Your Call to Action”

Paintbrushes Ready – Seven Reasons to Make a Mural

    Like banners, murals are another medium that offer some unique values in communities or natural and cultural heritage sites. We see them used effectively in some places, used poorly in others and often not used when they might be a great option. Here are some good reasons to consider them in your setting.Continue reading “Paintbrushes Ready – Seven Reasons to Make a Mural”

Seven Reasons to Fly Your Banner High

I try to photograph interpretive media wherever we travel to serve as an idea file. In recent years I’ve seen some really creative uses of banners at varied sites, but especially at zoos and aquariums.   Banners are usually long strips of fabric or weatherproof vinyl with a verbal or visual message. As interpretive mediaContinue reading “Seven Reasons to Fly Your Banner High”

Museum Activism with Current Exhibits on Current Events

I recently listened to an interesting crowdsourcing story by Pat Mack on Colorado Public Radio about Denver’s History Colorado Center. The story detailed an exhibit project that lets homeless people connect with the broader community. The artifacts in the exhibit consist of handmade signs collected by Assistant Curator James Patterson from homeless individuals in downtownContinue reading “Museum Activism with Current Exhibits on Current Events”