Product or Experience?

Are you planning tourist or visitor products or experiences? It matters how you think about it. Tourist products, like tours, boat rides, or programs, are often viewed by visitors as commodities. They compare your two-hour tour to other diversions of two hours, like a movie. Price becomes an important factor in the decision to buyContinue reading “Product or Experience?”

Made in America

Friends visiting us recently commented that they stopped in several shops looking for gifts for their kids back home, but memorabilia in the parks and tourist towns all seem to be made in China, Thailand or Vietnam. How does that recall the specific place, the experience?   Pine and Gilmore, Harvard professors and experience economyContinue reading “Made in America”