I try to photograph interpretive media wherever we travel to serve as an idea file. In recent years I’ve seen some really creative uses of banners at varied sites, but especially at zoos and aquariums. Banners are usually long strips of fabric or weatherproof vinyl with a verbal or visual message. As interpretive mediaContinue reading “Seven Reasons to Fly Your Banner High”
Category Archives: Communication
Museum Activism with Current Exhibits on Current Events
I recently listened to an interesting crowdsourcing story by Pat Mack on Colorado Public Radio about Denver’s History Colorado Center. The story detailed an exhibit project that lets homeless people connect with the broader community. The artifacts in the exhibit consist of handmade signs collected by Assistant Curator James Patterson from homeless individuals in downtownContinue reading “Museum Activism with Current Exhibits on Current Events”
The Glamping Experience
One of the best nights of my life was spent in a comfortable bed in Ruzizi Tented Lodge in Rwanda. It was intriguing and frightening at the same time. Before your mind runs wild with possibilities, let me set the scene. We (my wife, Lisa, and I) had just settled in under a lightContinue reading “The Glamping Experience”
FameLab Revisited
We just took part in another FameLab competition in Troy, New York, at Rensselaer Polytechnic (RPI) Institute sponsored by NASA’s Astrobiology program in collaboration with the British Council. Lisa Brochu is one of three judges along with Cheryl Zook of National Geographic and Planet Science researcher, Dr. Alex Lockwood from Caltech. After the morning roundContinue reading “FameLab Revisited”
Light Up People’s Brains with Music
When I was in the third grade, Lloyd Higgerson, the music teacher, came to our class and introduced the opportunity to be in the band. I wanted to play trumpet and my parents bought the instrument and encouraged me to practice. And practice. And practice some more. It was lots more pressure than IContinue reading “Light Up People’s Brains with Music”
13 Reasons to Take Our 2015 Tanzania Ecotour
Join us for this exciting opportunity from January 22nd to February 1st in Tanzania. Download the itinerary and TANZANIA REGISTRATION If you want to see lions, leopards, cheetah, elephants, cape buffalo, black rhinos, hippos, monkeys and diverse kinds of birds in their natural savannah habitats, you cannot do better than visiting the national parks andContinue reading “13 Reasons to Take Our 2015 Tanzania Ecotour”
The Interpretive Farm, Oz Style
We were recently driving south from Melbourne to Phillip Island in Australia to watch the amazing emergence of 16,000 little penguins from the ocean at dusk. Along the highway we spotted a series of signs much like the old Burma Shave signs in the U.S., which were sequences of messages that pique your interest.Continue reading “The Interpretive Farm, Oz Style”
5 Ways to Turn T-shirts into Memorabilia with a Message
I love owning, wearing and buying t-shirts. They are comfortable, usually inexpensive, and serve as a palette for art and messaging. I can think of five good reasons to use them at interpretive sites and in social marketing campaigns as a way to promote your mission and message. Brand Recognition – At its simplest,Continue reading “5 Ways to Turn T-shirts into Memorabilia with a Message”
Matching Mission and Message Zooperbly
We recently enjoyed training twenty-eight interpretive professionals from Victoria, New South Wales, and Tasmania in a day-long interpretive planning workshop at the Melbourne Zoo. Zoo personnel kindly invited us to explore the Melbourne Zoo and Healesville Sanctuary, two of the three Victoria Zoos, in our remaining days in the Melbourne area and we took themContinue reading “Matching Mission and Message Zooperbly”
Brewing Up Fun Down Under
On a recent trip to Perth, our host Rusty Creighton promised a great coffee break during one of our outings and what he had in store surpassed even my exacting coffee-craving expectations. Yahava KoffeeWorks is an oasis that blends calm and caffeine, nestled among the vineyards of Swan Valley. The coffee place overlooks aContinue reading “Brewing Up Fun Down Under”
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