10 Guidelines for a Useful Brochure

  We once asked a state park office how often they have to fill their brochure rack. The enthusiastic clerk explained, “It’s great, virtually never. No one takes them.” Here are ten guidelines to keep your brochures where they belong, in the hands of your guests, instead of in the rack or on the ground.Continue reading “10 Guidelines for a Useful Brochure”

Gift Shops – Eights Ideas to Consider

Great gift shops extend the learning experience in a community or at a natural science or cultural site. They encourage us to invest and take home a symbol of the visit. These are traits that you might consider in planning or revamping your gift store.   1) Sell fair trade goods, sustainably crafted, with enduring value.Continue reading “Gift Shops – Eights Ideas to Consider”

Missed Opportunities – Video and Photographic Histories

I recently spent several days going through boxes of family photos left to me in my mother’s estate and given to me by my sister just months before her passing. I scanned each photo and attempted to add a meaningful tag on the title of the jpeg file. Many of the photos have a questionContinue reading “Missed Opportunities – Video and Photographic Histories”

Branding a Region – Kona Coffee Cultural Festival

The coffee tree (Coffea arabica) was brought to Kona in 1828, now flourishing on more than 800 farms on the rich volcanic soils of Mauna Loa and Hualalai on the Big Island of Hawaii. It is one of the most expensive coffees in the world due to its rich flavor, very limited growing area andContinue reading “Branding a Region – Kona Coffee Cultural Festival”

Build It and They May Not Come

Who doesn’t enjoy the passionate pursuit of a romantic dream? Kevin Costner’s successful movie, Field of Dreams, fed a new generation of dreamers in 1989 when it came out.   Many organizations plan their future facilities with the “Build it and they will come” idea in mind, but just because a facility works well inContinue reading “Build It and They May Not Come”

Six Approaches to Being Present

Those of us who work or have worked in service roles know the erosive effects of seeing lots of people in a day, often asking or being asked the same questions over and over. Soon our eyes glaze over and we listen minimally just for the most basic cues needed to do business, but weContinue reading “Six Approaches to Being Present”

Inspiring Art in the Parks

  We took a drive yesterday from our home in Fort Collins, Colorado, to Rocky Mountain National Park to enjoy the scenery. It was perfect timing to enjoy the fall color in the mountains from 8,000 to 10,000 feet elevation, a beautiful sunny day with mild temperatures. Blue, our Australian Cattle Dog, came along toContinue reading “Inspiring Art in the Parks”

Paintbrushes Ready – Seven Reasons to Make a Mural

    Like banners, murals are another medium that offer some unique values in communities or natural and cultural heritage sites. We see them used effectively in some places, used poorly in others and often not used when they might be a great option. Here are some good reasons to consider them in your setting.Continue reading “Paintbrushes Ready – Seven Reasons to Make a Mural”

Seven Reasons to Fly Your Banner High

I try to photograph interpretive media wherever we travel to serve as an idea file. In recent years I’ve seen some really creative uses of banners at varied sites, but especially at zoos and aquariums.   Banners are usually long strips of fabric or weatherproof vinyl with a verbal or visual message. As interpretive mediaContinue reading “Seven Reasons to Fly Your Banner High”

Museum Activism with Current Exhibits on Current Events

I recently listened to an interesting crowdsourcing story by Pat Mack on Colorado Public Radio about Denver’s History Colorado Center. The story detailed an exhibit project that lets homeless people connect with the broader community. The artifacts in the exhibit consist of handmade signs collected by Assistant Curator James Patterson from homeless individuals in downtownContinue reading “Museum Activism with Current Exhibits on Current Events”