Signs, exhibits, videos and TVs are the most common media selected for interpretive messages at natural and cultural heritage sites and in communities. There are some variations on these approaches that will convey a message powerfully and creatively. Here are a few to think about: Visiting natural and cultural heritage sites and communities will become moreContinue reading “Your Message Could Be Many Places”
Category Archives: Communication
Shark Bait – Revealing the Real Story
Recent shark attacks in Hawaii are the current subject of conversation when we call family members on the mainland. In the past few months, a shark attack on Maui and a surfer bitten by a tiger shark in the Big Island’s northern waters were reported nationally as major stories. The focus of media attention makesContinue reading “Shark Bait – Revealing the Real Story”
We’re Nuts about Hamakua Nut Factory’s Tour
We have driven by the sign pointing up the hill in Kawaihae, Hawaii, many times. Hamakua Nut Factory Tour is just one block off of the main highway from Kailua-Kona to Hawi on the Big Island of Hawaii. Having a guest with us, we were looking for a macadamia nut factory tour and the timeContinue reading “We’re Nuts about Hamakua Nut Factory’s Tour”
Mountain Thunder Coffee Tour
I have been hearing about the Mountain Thunder Coffee story from various friends since we moved to the Big Island of Hawaii. This morning we took a trip up Kaloko Drive to the main coffee mill located at 3,000 feet elevation in the cloud forests on Hualalai Volcano. As you leave the main highway atContinue reading “Mountain Thunder Coffee Tour”
The Markets Game – A Mixer, Icebreaker and More
If you are training, putting on a conference or bringing people together who do not know each other for a meeting, the markets game can be a good start. It brings people together to chat about who they are (demographics), where they are from (geographics), and what they enjoy and care about (psychographics). I firstContinue reading “The Markets Game – A Mixer, Icebreaker and More”
What’s in a battery?
It is an exciting time in the energy innovations business. And I am wishing I had paid more attention in high school during physics class. It was my worst subject. I just did not know how to relate it to the real world. After a lifetime of applied physics lessons, I am actually learning howContinue reading “What’s in a battery?”
Seven Tips for Getting Grants
Sometimes grants seem to be the perfect solution to every need at nonprofits. I learned early on to be careful what you wish for when you apply for grant monies. Here are a few guidelines when thinking about going for grants. When someone from a foundation or family trust offers money to your organizationContinue reading “Seven Tips for Getting Grants”
Thematic Events
Last weekend we attended the 11th Annual Grow Hawaiian Festival at the Amy B.H. Greenwell Ethnobotanical Garden in Captain Cook. It was a celebration of Hawaiian culture and traditional foods. Almost everything at the event supported the theme. They made a point of focusing on the original 27 “canoe plants” known to have come withContinue reading “Thematic Events”
Talking Story
I was walking back down the hill to our home in Hawaii after running, when a new neighbor smiled and said hello from her lanai just behind her house. She held a bunch of bananas and a shrink-wrapped package of macadamia nuts, gifts to a new neighbor. Flora and her husband have a family-run coffeeContinue reading “Talking Story”
10 Guidelines for a Useful Brochure
We once asked a state park office how often they have to fill their brochure rack. The enthusiastic clerk explained, “It’s great, virtually never. No one takes them.” Here are ten guidelines to keep your brochures where they belong, in the hands of your guests, instead of in the rack or on the ground.Continue reading “10 Guidelines for a Useful Brochure”
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